With the new football season underway, SMI has kicked off its own new partnership with Sheffield Wednesday Football Club.
SMI will develop and manage the Championship club's new online research panel - SMI's flagship product - which will provide Wednesday with detailed fan profiling as well as exclusive research, benchmarking and tracking options.
The online community will also provide Wednesday with opportunities to create new revenue streams through data monetisation.
The club adds to SMI's existing list of football clubs and sporting clients which includes QPR, World Snooker, Archery GB in addition to football and sports-wide panels.
To enquire about developing a sports panel or conducting research benchmarked against the wider UK sports community, contact our dedicated team of experts.
SMI are specialist market researchers for the sports industry. For more information about our polls, surveys, online communities and sponsorship solutions, visit the SMI services page or contact our dedicated team.